Each participating product purchased is equivalent to one point. When a customer designates a participating High School to a cashier when checking out, any participating products in that transaction is awarded to the designated High School.

At the end of the program period, each participating high school’s points are totaled and their percentage to the total number of points awarded (to all schools) is determined. Each school is then awarded a portion of the $250,000 in Adidas® equipment and uniforms based on the percentage of points they earned.